Overview
WinR is a fintech startup that helps consumers win while empowering small and medium-sized enterprises to grow in the industry of digital ads. The company's key offering is an all-in-one contest platform.
As part of this project, we designed the UI and user experience.
My Role
It was my responsibility to lead product design, test the product with users, and collaborate with the development team. I collaborated with the Art Director during the early ideation phase.
The Problem
Businesses will be able to gather all their contests in one place on the WinR platform, and, at the same time, the platform will also provide them with advertising capabilities.
Goal
User
All-in-one place for contests.
Product
Contest and advertisement platform.
Business
Increase user data information.
Early Ideation
We kicked off a design sprint together with the Art Director.
Pinterest was an effective way to gather inspiration from forward-thinking brands and share what we liked about them.
Moodboard
We started sketching some crazy ideas in our minds. Our focus at this stage is to diverge first, converge later.
Wireframing
On the right, we mapped out the purpose of each section, aligning with our design principles. The primary goal is to convince users to download the app.
Visual System
Outcome
Unfortunately, the project never saw the light of day. We needed to end the project because the client couldn't advance the project.
Thank You!
Thank you for reading through! I hope you enjoyed learning about my design and thought process. :)